Friday, December 13, 2019

SUPER BOWL ADS ONLINE GOING FOR SUPER PRICES

January 24, 2012 by · Leave a Comment 

On a cost-per-thousand basis, the NFL is asking more than NBC for commercials that will run during its online live coverage of next month’s Super Bowl, MediaPost said on its website. According to the trade publication, the online pricetag will be $275,000 for each 30-second commerical, or $55 per thousand viewers. By contrast, NBC’s CPM is roughly $35. One unnamed media executive told MediaPost, “It’s crazy expensive. I don’t believe it to be additive audience, but complementary to core TV offering, given it’s primarily a social setting event.” Another media buying executive was quoted as saying: “A $55 CPM is very high. We’d never do that.”