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TIVO STUDY: PEOPLE WITH DVR’S WATCH FEW SHOWS LIVE

January 11, 2012 by · 1 Comment 

On the heels of an announcement by DISH network that it plans to offer subscribers a DVR that will record every primetime network TV show and hold it for viewing up to eight days later, a new study by TiVo was released indicating that owners of its DVR watch recorded shows 62 percent of the time and live ones only 38 percent. Among those who have their DVRs connected to the Internet so that they have access to online videos from Netflix, YouTube and similar sites, live viewership drops to 27 percent. In a statement, Tara Maitra, SVP and GM of content and media sales for TiVo, said, “The trend here is obvious. For most of their video, these consumers prefer to watch on-demand, whether it’s recorded off the air, cable, satellite, or delivered via broadband. It really has become all about whatever they want to watch, whenever they want to watch it.”