Friday, March 24, 2023


January 30, 2012 by · Leave a Comment 

If movie theaters can release potential blockbusters at midnight on the day of their release why couldn’t stores selling DVDs follow a similar tactic? That apparently is the thinking of Walmart stores, the largest sales outlet for DVDs in the country — it reportedly accounts for 40 percent of all DVD and Blu-ray sales — which announced Monday that it will open more than 2,700 outlets before midnight on February 10 to put on sale a special Walmart-only edition of The Twilight Saga: Breaking Dawn — Part 1 (Bella’s Wedding Special Edition). It said the package will be priced at $22.96 for standard DVD and $26.96 for Blu-ray. It also plans to offer the soundtrack CD, a “dance poster,” and the Stephenie Meyer book versions of each of the Twilight movies. In a statement, Walmart entertainment exec Seong Ohm said, “We’re excited to give the millions of Twilight fans a place to unite, celebrate and receive exclusive Breaking Dawn collectibles at a great price.” Not to be outdone, Walmart rival Target has announced plans to hold a similar midnight sale (11:00 p.m. to 1:00 a.m.) on February 10.