Friday, September 20, 2019

ACT OF VALOR TRIUMPHS IN BOX-OFFICE BATTLE

February 26, 2012 by · Leave a Comment 

Act of Valor, a movie that started out as a training film, which stars Navy SEALs playing Navy SEALs, was victorious at the weekend theater(s) of operations, seizing an estimated $24.7 million from moviegoers, more than twice what it cost to produce. Tyler Perry’s Good Deeds opened in second place with about $16 million, the poorest showing for a Perry film since 2007’s Tyler Perry’s Daddy’s Little Girls. In something of a surprise, Warner Bros. Journey 2: The Mysterious Island dropped only 32 percent from last weekend, despite losing 150 theaters, to wind up in third place — a notch higher than last week — with around $13.48 million. At the same time, last week’s champ, Safe House, dropped to fourth place with an estimated $11.4 million, down 52 percent. The Vow, which placed second last weekend, plunged to fifth place with $10 million, down 57 percent (but nevertheless crossed $100 million, a record for a film released under Sony’s Screen Gems banner), while Ghost Rider: Spirit of Vengeance dropped from third place to sixth with $8.8 million. The latest Jennifer Anniston-Paul Rudd pairing, Wanderlust, from producer Judd Apatow turned up dead on arrival with just $6.6 million, while Summit’s Gone lived up to its title with only $5 million. While Act of Valor reportedly cost only $24 million to produce, Relativity Media spent more than that amount promoting it, including buying four ads during the Super Bowl telecast.