GRAMMYS COULD OUTSHINE OSCARS THIS YEAR
February 15, 2012 by admin · 2 Comments
The Grammy Awards — always a bridesmaid and never a bride when it comes to being named the second most-watched television show of the year (after the Super Bowl), may finally wrest that honor from the Oscar Awards this year. According to final figures from Nielsen Research, the Grammys attracted 39.9 million viewers during primetime on Sunday. That exceeded the 37.6 million who watched the Oscar telecast last year. Last week also brought good news for the ever-struggling NBC TV network, whose Monday-night telecast of The Voice ranked No. 2 on Nielsen’s ratings list among the key 18-49 demographic and No. 5 among total adults. Its Smash wasn’t as big a smash as it was in its debut a week earlier, but the musical drama did rank 12th in the 18-49 demo and 16th among total adults. CBS continued to dominate as usual — and with the Grammys it kicked butt. For the week it averaged a whopping 9.2 rating and a 15 share. Each of the other three networks settled for figures that were less than half that amount. ABC came in second with a 4.1/7; Fox was third with a 4.1/6, edging out NBC with a 4.0/6.
The top ten shows of the week according to Nielsen Research:
1. Grammy Awards, CBS, 21.7/33; 2. NCIS, CBS, 12.8/20; 3. American Idol (Wednesday), Fox, 110./17; 4. American Idol (Thursday), Fox, 10.5/17; 5. The Voice, NBC, 10.1/15; 6. NCIS: Los Angeles, CBS, 10.0/15; 7. The Big Bang Theory, CBS, 9.7/16; 8. The Mentalist, CBS, 9.1/15; 8. Person of Interest, CBS, 9.1/14; 10. 60 Minutes, CBS, 8.9/14.
