IDOL‘S FEET TURN TO CLAY
This is ordinarily the time of the season when American Idol‘s ratings begin to pull out way ahead of its rivals, the time when the inept wannabes are eliminated and the finalists are announced. That’s not what happened on Thursday night however, when Idol lost more than a million viewers from last week and fell behind The Big Bang Theory not only among the key adults 18-49 demo (which it has done in the past) but also among total viewers in the 8:00 p.m. to 8:30 p.m. half-hour in which they face off against one another. The CBS sitcom drew 16.1 million viewers during that period to 15.4 million for Idol. CBS finished the night with an average of 13.65 million viewers, well ahead of Fox with 10.8 million. But the two networks tied among adults 18-49. Today’s (Friday) Wall Street Journal also pointed out that 15 percent fewer viewers watched Wednesday’s “performance” edition of American Idol than watched Monday night’s installment of NBC’s The Voice.