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February 28, 2012 by · Leave a Comment 

Given the wariness of the major Hollywood studios to support its streaming service, Netflix will become a mostly TV rerun operation when Starz yanks its content on Wednesday, the New York Times observed today (Tuesday). Commented the newspaper: “It’s a transition that Netflix has made rather successfully in the last six to 12 months, in stark contrast to its botched plan to spin off DVD-by-mail into a separate company called Qwikster last fall.” Subscribers don’t seem to care that movies are vanishing from the streaming service — they didn’t watch them anyway, according to the Times report, which noted that the Starz movies accounted for just 2 percent of all viewing on the streaming service. The most popular offerings, it turns out, are serialized dramatic series that customers can watch without being concerned about missing an episode; indeed, many are running entire seasons of the shows in marathon sessions.