COFFEE, TEA OR BASEBALL?

Giving new meaning to the term “fly balls,” Major League Baseball’s Advanced Media unit announced today (Tuesday) that it will deliver in-flight live streaming of games to passengers aboard planes equipped with Row 44 wi-fi technology. The deal is presumably a straight programming-for-equity pact. Howard Lefkowitz, Row 44’s chief commercial officer, said that it represented “a tremendous leap forward for our company and the in-flight entertainment industry.” In January Row 44 announced that it had signed a similar deal with the NFL Network to deliver football telecasts to planes equipped with its wi-fi systems beginning next season.