Wednesday, October 16, 2019

VIDEO AD FOR NEWSPAPER PROBES DEATH OF BIG, BAD WOLF

March 12, 2012 by · Leave a Comment 

A two-minute ad for Britain’s Guardian newspaper indicates how investigative journalists of today might have uncovered the true facts behind the “three little pigs” case to show that the big, bad wolf was actually framed and murdered. The ad describes the many ways a newspaper, by employing all of the Internet’s resources, including social media, might have reported what actually led up to the”cooking pot horror” that took the life of the luckless fox. Commented Advertising Age: “Who knew an ad to celebrate not just a newspaper, but possibly the entire journalism industry, could be so good?” The ad was created by the Bartle Bogle and Hegarty (BBH) ad agency and directed by Ringan Ledgwidge, who told AdAge that he wanted to create a “mashup of old-fashioned nursery rhymes with a slightly futuristic contemporary world.”