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March 14, 2012 by · Leave a Comment 

Consumers with overstuffed home-video libraries will soon be able to take their DVDs and Blu-ray Discs to their local Wal-Mart store and, for $2.00 apiece, have them transferred to “the cloud,” where they can be accessed from connected TV sets, home computers, and mobile devices. The disc-to-digital program was announced Tuesday by Wal-Mart, the largest retailer of home video, which said that customers will be able to access their collection through Wal-Mart’s own Vudu site or through the movie industry’s UltraViolet platform. Discs submitted for the cloud conversion will be stamped by Wal-Mart employees to prevent them from being handed off and resubmitted by others. Participating in the Wal-Mart program are Warner Bros., Fox, Sony, Paramount, and Universal. Conspicuous by its absence is Disney. John Aden, EVP for general merchandising at Wal-Mart, said in a statement, “Wal-Mart Entertainment’s new disc-to-digital service will allow our customers to reconnect with the movies they already own on a variety of new devices, while preserving the investments they’ve made in disc purchases over the years.” The disc-to-digital program is scheduled to launch on April 16.