Thursday, October 22, 2020

WHY WAS ROSIE AXED?

March 19, 2012 by · Leave a Comment 

Why was Rosie O’Donnell’s talk show on Oprah Winfrey’s cable network OWN canceled after only five months? Industry speculation spread quickly over the weekend after Friday’s surprise announcement of the cancellation. While The Rosie Show had been drawing fewer than 200,000 viewers per night, some analysts suggested, that figure may have had more to do with the lack of interest in the cable network itself, which often draws audiences for its programs that are far smaller than O’Donnell’s. But several newspapers indicated that the real problem stemmed from a “culture clash” between the former producers of Oprah Winfrey’s show, who were kept on to work with O’Donnell, and new producers who were hired for the show. The Daily Beast cited a staffer as saying that O’Donnell herself was to blame, because she “couldn’t decide what she wanted and frequently humiliated [staff members] in public.” The staffer was quoted as saying, “It was such a f**king hellhole.” The article pointed out that another problem was the time-slot — 7:00 p.m., when many of O’Donnell’s traditional fans would be preparing or having dinner. Nellie Andreeva, who covers TV for Deadline.com, pointed out that “viewers are not in the habit of watching a talk show” at that hour and that it was up against the two most popular syndicated shows in TV history, Wheel of Fortune and Jeopardy.