Wednesday, February 8, 2023


April 16, 2012 by · Leave a Comment 

For the first time in 16 years, ABC’s Good Morning America has scored higher ratings than NBC’s Today show for an entire week — and it did so without the help of Katie Couric. Just one week after Couric co-hosted the ABC morning show, filling in for Robin Roberts, GMA edged past Today with 5.147 million viewers versus 5.134 million for its NBC rival, according to preliminary figures from Nielsen Research. The difference is statistically insignificant, and the results, for all intents and purposes, represent a draw, inasmuch as the ratings carry a margin of error of about 4 percent — and final figures won’t be announced until Thursday. Those final figures can be off by as much as 25 percent from the preliminary tally. “This is an exciting day but we will save any celebrating for when the final numbers come in on Thursday,” GMA‘s exec producer Tom Cibrowski said in a statement.


ABC’s Good Morning America‘s failed attempt to gain a morning victory over NBC’s Today show by bringing in Katie Couric– in all her former perkiness — as co-host has given a boost to producers of CBS This Morning, whose strategy is to offer more hard news in its relaunched morning program featuring Charlie Rose and Gayle King, Advertising Age observed today (Monday). In an interview with the trade publication, CBS chief Les Moonves said, “In this day and age, the idea of going anti-fluff” is important. Added CBS News Chairman Jeff Fager, “I do think there’s a real hunger for real news in America. … These are rough ties. The economy is a real problem for most Americans, and the world is a relatively unstable place right now.” Nevertheless, Fager remarked, “We’re not doing this as an exercise in how to do quality broadcast journalism, said Mr. Fager. We want quantity [i.e. viewers] as well.”