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April 5, 2012 by · Leave a Comment 

If this week’s ratings competition between the guest hosts of NBC’s Today show and CBS’s Good Morning America were a horse race, Sarah Palin’s entry would be named Schadenfreude and Katie Couric’s would be named Perky, and Palin’s would be rounding the final turn kicking up dust at poor Perky, heading for an upset victory. This was supposed to have been the week that GMA would finally overtake the Today for the first time since 1995. That no longer seems likely. Today bested GMA by 333,000 viewers on Monday and by 357,000 on Tuesday, according to early Nielsen figures. Although NBC has come in for some criticism for its decision to bring Palin in as cohost of Today, network executives are already celebrating the apparent victory. (Ratings for Wednesday’s morning shows have not yet been released, and there are still two more days to go before the outcome for the week can be announced.) In an interview with the Los Angeles Times, Today‘s executive producer Jim Bell said, “It was great morning television, honestly — in the best tradition of the Today show. … [Palin is] someone who can talk about politics; she’s interesting to people. It was one of the better shows in my seven years here.”