ADVERTISERS NOW SPENDING AS MUCH ON CABLE AS ON BROADCAST TV
For the first time, advertisers are spending virtually as much on cable-TV programming as they are on broadcast TV, according to a report by Nielsen Research. The latest “Advertising & Audiences Report” from Nielsen observed that spending on cable TV has risen 42 percent from 2007, with ad purchases on Spanish-language cable and network TV rising 24 percent in just the past two years. Total expenditures for cable rose to $21.08 billion in 2011 versus $19.98 billion in 20110. Network TV spending actually declined a tiny bit to $21.28 billion from $21.18 billion in 2011.Advertisers spent $72 billion on TV ads over the past year — making it easily the most preferred medium for their messages. By contrast, they spent $16 billion on magazines; $12 billion on newspapers; $7 billion on radio; and $6 billion on the Internet.