NBC’S NEWS CHANNELS TO GO ALL-OLYMPICS, BUT WHAT ABOUT THE NEWS?
NBC officials are likely keeping their fingers crossed that no news of major importance occurs while the Olympics are underway this summer. Besides virtually non-stop coverage on the broadcast network — details to be announced — NBCUniversal said on Wednesday that its cable news channel MSNBC will be airing men’s basketball, women’s soccer and additional Olympics coverage from 9:00 a.m to 6:00 p.m. Eastern Time. CNBC will be focusing on boxing, including the newly introduced women’s boxing, as part of six hours of daily Olympics coverage on that channel. Even NBCUniversal-owned Bravo will be brought into the act, focusing on the tennis competition, which will be broadcast from Wimbledon. Finally, NBC-owned Telemundo will be covering key Olympics events in Spanish.