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May 4, 2012 by · Leave a Comment 

In a study that could affect the rates that broadcast and cable outlets can charge advertisers, Nielsen Media Research has concluded that the number of hours young people watch television declined significantly in 2011. As reported by the New York Times, the drop was particularly dramatic among 12-17 year olds, who watched an average of 100 hours of TV each month in 2011 versus 105 hours in 2010. Among the 18-24 age group, TV viewing was down an average of 3 hours and 39 minutes; among those 25-34 it was down 1 hour and 15 minutes and among those 35-49, it was down 1 hour and 19 minutes. On the other hand, TV viewing among older persons was up considerably. Those 65 and older watched 213 hours and 59 minutes per month — 3 hours and 25 minutes more than they did in 2010. The Times observed that the Nielsen study took into account only “traditional” TV viewing but did not count TV viewing on computers, smartphones or tablets.