Monday, September 21, 2020

BOX OFFICE: TALKING ANIMALS BEAT TALKING ROBOT (Updated)

June 11, 2012 by · Leave a Comment 

There was something for everybody at the box office over the weekend, with families heading out for DreamWorks/Paramount’s Madagascar 3: Europe’s Most Wanted and adult audiences bound for 20th Century Fox’s Prometheus. And while Friday night drew big crowds for the Ridley Scott sci-fi epic, Saturday and Sunday belonged to the kids. The result was that Madagascar 3 wound up with an estimated $60.3 million, while Prometheus came away with about $50 million. Both films came in at the high end of industry forecasts. While IMAX screens accounted for 7 percent of the total number of screens showing Prometheus, they accounted for 18.2 percent of the movie’s total gross. Meanwhile, last week’s No.1 film, Universal’s Snow White and the Huntsman, slipped to third place with $23 million, bringing its domestic gross just shy of $100 million. The third week of Sony’s Men in Black 3 pulled in an additional $13.5 million for fourth place, while Disney/Marvel’s The Avengers remained a potent force in its sixth week with $10.8 million. The solid performances of the top five films — they accounted for more than 90 percent of the entire weekend box office — helped lift business out of a surprising recent downturn. Receipts were up 29 percent from the comparable weekend a year ago, when Super 8  led with $35.5 million.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo:  1. Madagascar 3: Europe’s Most Wanted, $60.4 million; 2. Prometheus, $50 million; 3. Snow White & the Huntsman, $23 million; 4. Men in Black 3, $13.5 million; 5. The Avengers, $10.8 million; 6. The Best Exotic Marigold Hotel, $3.2 million; 7. What to Expect When You’re Expecting, $2.7 million; 8. Battleship, $2.3 million; 9. The Dictator, $2.2 million; 10. Moonrise Kingdom, $1.6 million.

UPDATE
Final Figures for the Top Five Films

1. Madagascar 3: Europe’s Most Wanted, $60,316,738
2. Prometheus, $51,050,101
3. Snow White & the Huntsman, $23,058,790
4. Men in Black 3, $13,895,720
5. The Avengers, $11,249,738