FREE OLYMPICS ONLINE — BUT THERE’S A CATCH

While NBC has promised to make every London Olympics event available online live and without charge, there’s a catch, the Wall Street Journal‘s AllThingsD website observed today (Wednesday). In order to view the events, a user will have to prove that he/she is a cable-TV subscriber, and that, said the website, could prove to be a hassle. “It requires digging up your cable bill so you can find your account number, and starting up yet another online account and password,” wrote AllThingsD columnist Peter Kafka. “Not rocket science, but certainly not one-click easy,” he added.