GMA HITS ANOTHER MILESTONE

ABC on Thursday trumpeted the news that Good Morning America beat NBC’s Today show “for the first time ever” during the May sweeps “based on the C3 ratings.” Those ratings, which were first issued in 2007, measures the average number of viewers who are watching commercials when the program is broadcast live and on their DVRs over the following three days. Good Morning America was actually the dominant morning program during most of the 1980s and early ’90s. But it has usually been trounced by Today ever since. However, in May GMA edged out Today among total viewers and, for the month, was close behind among viewers 25-54, the target audience for news programs. (Today led with 1.942 million viewers versus 1.886 million for GMA.)