WHERE WERE ALL THE BELIEBERS?
Not even the likes of Justin Bieber can boost NBC’s ratings. His one-hour special, Justin Bieber: All Around the World attracted just 3.3 million viewers Wednesday night, roughly half the number who tuned in to Fox’s So You Think You Can Dance in the same hour (8-9:00 p.m.). On Tuesday, the fourth-game victory of the Miami Heat over the Oklahoma Thunder drew an average of 17.5 million viewers, according to final figures from Nielsen Research. In the 9:00 p.m. hour the game drew close to twice the number of viewers of any other network, while in the 10:00 p.m. hour it drew three times the number. The solid results keep the series on track to become the highest-rated NBA Finals since 2004.