Sunday, March 26, 2023

RAUNCH AND SEX RULE AT WEEKEND BOX OFFICE

July 3, 2012 by · Leave a Comment 

Records of sorts were set at the box office last weekend. The Los Angeles Times discovered that for the first time in history two R-rated movies earned more than $21 million apiece. In fact, Ted, with $54.4 million, and Magic Mike, with $39.1 million, according to the final official tally, did it with millions to spare. For Ted, it was the most ever earned by an R-rated comedy that wasn’t a sequel. For Magic Mike, it virtually tied the best opening of Steven Soderbergh’s illustrious career, earning just $26,000 less than his Ocean’s Twelve in 2004. Coming in third was the second week of Disney/Pixar’s Brave, which fell 49 percent to take in $34.1 million and bring its ten-day gross to $131.77 million. Tyler Perry’s Madea’s Witness Protection bucked all that impressive competition to debut with a solid $25.4 million. Unfortunately Disney’s People Like Us flopped in its first outing, generating just $4.3 million in ticket sales and failing even to make it into the top ten. Overall, the box office was up 2.7 percent above the comparable weekend a year ago when Paramount’s Transformers: Dark of the Moon debuted with $97.9 million.


The top ten films over the weekend, according to final figures compiled by Box Office Mojo (figures in parentheses represent total gross to date):

1. Ted, Universal, $54,415,205, (New); 2. Magic Mike, Warner Bros., $39,127,170, (New); 3. Brave, Disney, $34,094,643, 2 Wks. ($131,768,334); 4. Tyler Perry’s Madea’s Witness Protection, Lionsgate, $25,390,575, (New); 5. Madagascar 3: Europe’s Most Wanted, Paramount/DreamWorks Animation, $11,840,276, 4 Wks. ($180,036,798); 6. Abraham Lincoln: Vampire Hunter, 20th Century Fox, $6,009,612, 2 Wks. ($29,043,805); 7. Moonrise Kingdom, Focus Features, $4,926,837, 6 Wks. ($18,465,954); 8. Prometheus, 20th Century Fox, $4,921,254, 4 Wks. ($118,258,102); 9. Snow White and The Huntsman, Universal, $4,498,725, 5 Wks. ($145,684,645); 10. The Avengers, Disney, $4,421,671, 9 Wks. ($606,504,744).