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DISH SAYS AUTOHOP DVR ALREADY A WINNER

August 9, 2012 by · 1 Comment 

DISH Network’s Hopper DVR, which allows viewers to automatically skip commercials on TV shows that they have recorded, has become a huge hit for the company, CEO Joe Clayton claimed in a conference call with analysts on Wednesday. Clayton said that it expects to ship 700,000 DVRs using the AutoHop technology to customers this year, and 600,000 in 2013 and 2014. Those plans of course, depend on how DISH’s legal battle with broadcast and cable networks pans out. “We do not know how the courts will rule on AutoHop, but we do know that we have already won in the court of public opinion,” Clayton said. Some analysts have observed that even if DISH’s content providers lose in court, they will likely try to get even when contracts come up for renewal in the future.

             

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  • Anonymous

    I hope this lawsuit is over soon. When I came into work a little over a month ago at Dish, I found out from a co-worker that when Dish introduced Auto Hop, it was a huge hit because customers like to have the choice to watch commercials or not. I don’t know about anyone else out there, but when I use my DVR, I skip through commercials anyway and Auto Hop just makes it easier to do just that. I’ve always wanted a feature like the Auto Hop on my DVR, and I’m glad Dish is giving its customers the technology and features that they want.