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August 10, 2012 by · Leave a Comment 

Attracting a massive 51 percent of the local audience in the 25-54 age group, Denver’s KUSA has emerged as the top-rated station in primetime in the top 25 markets during the Olympics. Gannett Broadcasting, which owns the NBC affiliate, also owns the No. 2- and No. 3-rated Olympics stations, KARE Minneapolis and WXIA Atlanta. Indeed, the company said, it owns four of the top five and six of the top 10. What Gannett has been doing — if anything — to produce such results at its stations during the Olympics was not clear, but it appears to involve effective use of social media. Gannett Broadcasting President Dave Lougee said in a statement on Thursday that his company has been “seeing the relationship between social media and television viewing more fully realized with viewership reaching historic levels.”