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September 8, 2012 by · Leave a Comment 

NBC and the NFL moved the season kickoff of NFL football to Wednesday night so that it would not have to compete against President Obama’s acceptance speech on Thursday, the usual night for the kickoff. But while the game drew 23.9 million viewers and was the third most-watched kickoff game ever, it fell far short of the 27.1 million who tuned in last year or the 27.5 million who tuned in in 2010. Convention coverage presumably drew off some potential viewers as 25.1 million watched Bill Clinton address the party faithful in Charlotte, NC on seven broadcast and cable networks. Cable news ratings are not yet available for Thursday night. But NBC reportedly drew about 8 million viewers; ABC, 3.7 million; and CBS, 3 million for their coverage of the convention finale with the president.
UPDATE: Some 35.7 million people watched President Obama’s acceptance speech at the Democratic National Convention Thursday night on 13 broadcast and cable networks, according to Nielsen Research. While that figure eclipsed the 30.3 million who tuned in to watch Mitt Romney’s acceptance speech at the Republican National Convention a week earlier, it was down 7 percent from the 38.3 million who watched Obama’s address to the DNC in 2008. Significantly half of Obama’s audience Thursday night were over the age of 55, while only 15 percent were in the 18-34 age bracket. That result could represent a hurdle for Obama as he attempts to mobilize younger voters to spearhead his campaign, as he did in 2008.