Sunday, January 24, 2021

AVENGERS QUICKLY BUMPED FROM NO. 1 IN DISC SALES

October 18, 2012 by · Leave a Comment 

Walt Disney’s The Avengers may have dominated DVD and Blu-ray Disc sales for two weeks, but that’s all she wrote. As was the case with its theatrical release, which held on to first place one week longer, disc sales were tremendously front-loaded, it would appear. (The movie earned 77 percent of its total box office of $623 million in its first three weeks. Actual home-video sales figures are not released by Nielsen VideoScan First Alert, which tracks them.) The film was bounced out of first place by 20th Century Fox’s Prometheus, which never hit No. 1 at the box office and whose total take of $126 million was only 20 percent of Avengers‘. Nielsen said that 76 percent of total sales for Prometheus came from Blu-ray Disc, quickly setting a new record for highest Blu-ray share set by the The Avengers when it debuted three weeks ago with 72 percent. Debuting at No. 2 on the home-video sales chart was Warner’s musical Rock of Ages, followed by Universal Studios’ E.T.– The Extra-Terrestrial, making its Blu-ray Disc debut.