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October 12, 2012 by · Leave a Comment 

Marci Ryvicker

Following last week’s presidential debate, both the Obama and Romney campaigns have stepped up their cable-TV ad spending, the New York Post reported today (Friday) — the Romney campaign presumably to solidify reported gains among undecided voters made by their candidate and the Obama campaign to offset perceived losses among the undecideds. The newspaper observed that Wells Fargo analyst Marci Ryvicker has boosted her estimate for political spending on local cable spots to $550 million, up 67 percent from $330 million during 2008. Political spending on broadcast TV is expected to rise 43 percent to $3 billion from $2.1 billion in 2008. The biggest losers this time around are radio and newspapers, Ryvicker noted.