HDTV NOW COMMONPLACE IN U.S. HOMES
Plunging prices of HDTV appear to have resulted in massive purchases of HDTV sets, the latest figures from Nielsen Research have indicated. According to a study conducted by the company nearly 75 percent of U.S. homes have now upgraded to HDTV, up from just 14 percent a year ago. “What’s more,” the study observed, “nearly 40 percent of those homes have multiple HD sets.” Ironically, that doesn’t mean that everyone is watching HDTV programs. In May of this year, it noted, just 29 percent of English-language broadcast primetime viewing and 25 percent of cable primetime viewing was in “True HD,” presumably meaning programs telecast in the 1080p format. Nielsen’s study of HDTV viewing covered 17 networks, the five principal English-language broadcast networks and 12 ad-supported cable networks.