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NIELSEN TO INCLUDE ONLINE VIEWING IN RATINGS SURVEYS

October 2, 2012 by · Leave a Comment 

Eliminating yet another barrier to TV-Web convergence, Nielsen Research, the TV ratings company, announced on Monday that it is launching its long-planned Nielsen Cross-Platform Campaign Ratings service. The goal is to give advertisers better information about the reach of their ad campaigns “across screens and platforms.” Steve Hasker, head of global media products and advertiser solutions at Nielsen, said in a statement that the new ratings service “is an exciting step in helping advertisers, agencies and publishers further understand the impact of their campaigns, wherever they run — across platforms and markets around the world.” The company noted that its previous research has shown that in addition to watching about 34 hours of conventional television each week, the average American also watches video online, bringing to total average video consumption presently to around 35 hours.