Saturday, October 19, 2019

PARANORMAL ACTIVITY SHOCKS PUNDITS WITH $30.2M OPENING

October 21, 2012 by · Leave a Comment 

Paranormal Activity 4 displayed what for the franchise was subnormal activity at the box office over the weekend. Expected to gross $50-55 million — in line with what Paranormal Activity 3 earned during its opening last year — the film wound up making “only” around $30.2 million, according to studio estimates. The quotes around “only” are warranted. The film reportedly cost just $6 million to make, and the weekend activity pretty much guarantees that Paramount will be issuing Paranormal Activity 5 around the Halloween period next year. What is especially remarkable is that the found-footage franchise continues to perform extraordinarily well despite low marks from both critics and audiences. The current installment got a “C” grade from moviegoers polled by CinemaScore. By contrast, Ben Affleck’s Argo opened last week with an A+ CinemaScore, led the box office mid-week, and dropped only 15 percent from its opening last week to finish the weekend with an estimated $16.6 million. After 10 days, it has earned $43.1 million. Meanwhile, the fourth weekend of Sony’s Hotel Transylvania and the third weekend of Fox’s Taken 2 were engaged in a tight race for third place at the box office. Initial estimates put the animated comedy ahead with about $13.5 million to $13.4 million for the Liam Neeson thriller. Rounding out the top five, Lionsgate’s Alex Cross, which was expected to earn only around $15 million, came in below even that figure. The film, which stars Tyler Perry in the title role — his first starring role in a movie that he didn’t also write and direct — took in just about $11.7 million.


The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo:

1. Paranormal Activity 4, $30.2 million; 2. Argo, $16.6 million; 3. Hotel Transylvania, $13.5 million; 4. Taken 2, $13.4 million; 5. Alex Cross, $11.8 million; 6. Sinister, $9 million; 7. Here Comes the Boom, $8.5 million; 8. Pitch Perfect, $7 million; 9. Frankenweenie, $4.4 million; 10. Looper, $4.2 million.