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October 17, 2012 by · Leave a Comment 

NBC did it again last week — defeated its rivals in the battle for 18-49-year-old viewers, that is. According to the network, it was the first time that it had won each of the first three weeks of the new season in the younger demo since 2002. The network also observed that its ratings among both the demo and among total viewers have been up over last year for each of the three weeks, while its rivals’ ratings have been down in both categories. In addition, NBC boasted that it now airs the No. 1 show in the demo, Sunday Night Football; the #1 unscripted show, The Voice; the No. 1 new series, Revolution; and the No. 1 new comedy, Go On. In overall ratings, Sunday Night Football ended up in a virtual dead heat with CBS’s NCIS. Each scored an identical 11.8 rating and an 18 share. However, according to Nielsen, football drew slightly more viewers — 13.51 million to NCIS‘s 13.44 million. The difference, however, is so small as to be statistically insignificant. Among the evening newscasts, NBC Nightly News with Brian Williams continued to hold the lead with 7.72 million viewers, while ABC World News with Diane Sawyer stayed on its heels with 7.22 million. The CBS Evening News with Scott Pelley continued to improve with 6.05 million. For the week overall, CBS remained on top among total viewers with an average 6.3 rating and a 10 share. ABC placed second with an average 5.2/8, edging out NBC with a 5.0/8. Fox trailed with a 3.7/6.

The top ten shows of the week according to Nielsen Research:

1. Sunday Night Football, NBC, 11.8/18; 1.(Tie) NCIS, CBS, 11.8/18; 3. NCIS: Los Angeles, CBS, 9.6/14; 4. Sunday Night NFL Pre-Kickoff, NBC, 9.3/15; 5. The Big Bang Theory, CBS, 9.1/15; 5. Dancing with the Stars (Tuesday), ABC, 9.1/13; 7. Dancing with the Stars (Monday), ABC, 9.0/13; 8. Vegas, CBS, 7.8/13; 9. The Voice (Tuesday), NBC, 7.6/12; 10. 60 Minutes, CBS, 7.5/12.