Sunday, October 20, 2019

TAKEN 2 PRODUCES NEAR-RECORD TAKE

October 9, 2012 by · Leave a Comment 

Twentieth Century Fox’s Taken 2 had a terrific take at the box office over the weekend. Final figures indicate that the film earned $49.51 million — twice what the original did ($24.7 million). It was the third-best October opening ever, behind only Paranormal Activity 3 ($52.6 million) and Jackass 3D ($50.4 million).The solid showing came despite overwhelmingly negative reviews and cautious projections from Fox. The question remains, however: will it be able to top the $145-million domestic total of the original? That film opened on Super Bowl weekend, and many moviegoers who skipped the opening to watch the game headed to theaters in subsequent weeks to take it in. The latest film received a B+ CinemaScore grade — meaning that most people who saw it liked it and would likely talk it up during the days ahead. Another new release, the enthusiastically reviewed Frankenweenie from Disney went to the dogs at the box office, coming in well below expectations with just $11.41 million. It fell victim to another animated monster movie, Sony’s Hotel Transylvania, which fell off a modest 36 percent from its opening weekend to $27.05 million. Universal expanded Pitch Perfect to 2770 theaters after stepping up its marketing campaign focused on young women. It paid off. The musical comedy — it’s always a hard-sell genre — wound up with $14.85 million. Sony’s Looper slid 42 percent in its second weekend to $12.12 million. Meanwhile, the controversial Won’t Back Down received a failing grade in its second week, as it brought in only $1.01 million at 2,517 theaters, for a per-theater average of $404. Overall, the box office was up a whopping 56 percent over the same weekend a year ago when Disney’s Real Steal opened with $27.32 million.