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THE AVENGERS DOMINATES HOME VIDEO SALES

October 4, 2012 by · Leave a Comment 

The Avengers on DVD and Blu-ray Disc likely produced more revenue in its first week of release last week than any movie did in theaters all last month, a survey by Nielsen VideoScan First Alert suggested on Wednesday. While the home video research service does not put a dollar amount on disc sales — it does not even survey some of the top sellers — it did observe that sales of the Avengers discs topped those of the No. 2 title by 34-1. (No. 2 was a direct-to-video release of Batman: The Dark Knight Returns — Part 1, based on Frank Miller’s 1986 graphic novel. The sales survey also noted that 72 percent of Avengers buyers took home the Blu-ray Disc version, a record for a new release in which both standard DVD and Blu-ray versions were available.