Thursday, April 15, 2021

THE LONG, LONG TRAILER(S)

October 12, 2012 by · 1 Comment 

In an admittedly unscientific survey, the Wall Street Journal has found that the amount of time theaters are devoting to coming-attraction trailers has lengthened to as much as 25 minutes. Even distributors are acknowledging that the preview times have become excessive. Bob Berney, described by the Journal as a veteran distribution executive, told the newspaper, “I definitely agree it’s a little too long. … There’s so much politics involved, and everybody’s film is the most important film. “Studios, individual theaters and the National Association of Theatre Owners declined to release data regarding trailer times. But even some theater owners have begun balking at the lengthening times, pointing out that they often cut down the number of times they can show a movie in one evening, thereby affecting ticket sales. “It can really hurt you,” said Scott Wallace, president of Hollywood Theatres, which operates about 90 theaters with 580 screens.