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WARNER BROS. LIFTS EMBARGO ON RENTALS

October 25, 2012 by · Leave a Comment 

Warner Bros. Home Video, which instituted a 28-day embargo on new releases to video stores last year, will end the embargo with next Tuesday’s releases, Home Media magazine reported today (Thursday), citing sources familiar with the situation. Like its earlier embargoes on online video sites and kiosks, the embargo was intended to spur sales of the videos. Presumably the company concluded that the embargo had little effect. Ted Engen, president of the independent video-store consortium Video Buyers Group, told Home Media that the decision showed that Warner’s recognizes the value of brick-and-mortar stores. “Maybe they too understand that distribution is pretty fragile right now,” Engen said. “[Warner] needs video stores just as much as we do.”