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NBC WINS THE ELECTION (RATINGS)

November 7, 2012 by · Leave a Comment 

Some 37.1 million viewers watched Tuesday night’s election returns on the major broadcast networks, according to Nielsen Research figures published by TVbytheNumbers.com. That was down 2.6 percent from the 38.1 million who watched the returns coming in during the 2008 election. The figures are preliminary, reflect only primetime viewing, and do not include those for the major cable news networks. (Presumably they increased during the 11:00 p.m. hour when the networks began announcing that President Obama had accumulated enough electoral votes to win the election.) NBC led the coverage with an average of 12.6 million viewers, peaking in the 10:00 p.m. hour with 13.2 million. It also had the highest share of 18-49-year-old viewers. ABC, which edged out NBC four years ago, slipped to second place with 11.5 million viewers. CBS came in third with 8.4 million, followed by Fox with 4.95 million.