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SPIDER-MAN IS NO MATCH FOR BRAVE

November 22, 2012 by · Leave a Comment 

Once again demonstrating the power of animated family films in the home-video market, Disney/Pixar’s Brave knocked Sony’s The Amazing Spider-Man off the top of the DVD and Blu-ray sales charts last week. The animated film — the latest to feature a spunky heroine as the principal character — had been a hit at the domestic box office, grossing $236.6 million. But the latest Spider-Man installment had been an even bigger hit, with $262 million on the books. Nevertheless, after managing to make it to the top of the Nielsen VideoScan First Alert sales chart last week with just four days in release, the fourth Spider-Man movie dropped to No. 2, as it sold just 28.5 percent of the number of DVD and Blu-ray discs that Brave did. On Home Media magazine’s rental chart, however, the Amazing Spider-Man remained at No. 1, ahead of Fox’s Prometheus and Sony’s Arthur Christmas at No. 2 and 3, respectively. Disney has put a 28-day hold on Brave before releasing it for rent on Netflix and Redbox.