Tuesday, October 19, 2021

STUDY: PIRATES SPEND MORE ON ENTERTAINMENT THAN OTHERS

November 23, 2012 by · Leave a Comment 

An estimated 16 percent of Internet users accessed at least one item of online content illegally in the May-July period of this year, according to a report by media researchers Kantar Media for the British regulator OFCOM. However, except for a hardcore group of 4 percent that only consumed entertainment content illegally, those who accessed a mixture of legal and illegal content spent up to three times as much on legal purchases as buyers who only made legal purchases. (The findings parallel similar ones conducted in the U.S.; indeed, they date back to pre-Internet days when studies showed that people who frequented public libraries purchased far more books than people who only read books that they bought in stores.) When asked what would encourage them to stop pirating content, 39 percent of the infringers replied “cheaper services.” A slightly lower percentage — 32 percent — said they would stop if everything they wanted became available legally.