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VIDEO GAME OUTSELLS BRITAIN’S BIGGEST HIT MOVIE

November 5, 2012 by · 2 Comments 

A top-selling video game can easily outsell the most successful Hollywood blockbuster in the U.K. during its first day of release, according to a report by Britain’s Sky News. Keith Ramsdale, head of Electronic Arts’ Northern Europe region, told the TV news service that the soccer-themed FIFA 13 sold 1.2 million units on the first day of its launch two weeks ago. “That’s a £50 million [$80 million] revenue to the U.K. economy.” By contrast, it has taken Skyfall, which has just set a box office record in the U.K. for a first-week gross, ten days to hit $85.8 million. “That’s why I think you’re seeing a big mainstream, why big [stars] are very interested in this industry,” Ramsdale said. Sky News observed that the latest TV and online ads for the Electronic Arts’ game “Call Of Duty: Black Ops II,” which stars Robert Downey Jr., were directed by British A-list filmmaker Guy Ritchie. Ritchie told the news service, “My son’s a massive ‘Call Of Duty’ fan — so in order to win some credibility points with my son I’ve ended up here. Also I was drawn to it because technically it’s very challenging.” Besides Downey, such stars as Kiefer Sutherland and Gary Oldman are also appearing in the videogame.