Thursday, December 12, 2019

$70-MILLION OPENING FOR HOBBIT PREDICTED

December 12, 2012 by · Leave a Comment 

Peter Jackson

Forecasts that The Hobbit: An Unexpected Journey will earn more than $70 million at next weekend’s box office were underscored on Tuesday when online ticket seller Fandango said that the movie accounted for 76 percent of all sales. Coming in a distant second was the musical Les Miserables. Fandango also reported that despite the controversy over the 48-frame-per-second technology that will be on view in about 10 percent of the theaters showing the movie, 61 percent of those buying tickets want to see what the fast-frame system looks like. In an interview with today’s (Wednesday) Wall Street Journal, Jackson once again defended the technology against the “bad press” that it has received since an early preview screening this year. “We are living in a time where kids are happy to look at a movie on their iPad, not bother going to the cinema,” he said. “I just think we have a responsibility to try to use the technology to raise the bar, to make that cinema experience continually magical and continually special and spectacular. For that to happen, it has to advance with the technology.”