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December 7, 2012 by · Leave a Comment 

Wednesday night’s fifth annual Grammy Nominations Concert Special on CBS again produced lackluster ratings, drawing just 5.4 million viewers, down 4 percent from 5.6 million last year. But the nominations themselves may foreshadow deeper ratings drops for the Grammy Awards telecast itself on Feb. 10. Completely ignored were some of the year’s biggest recording sensations, including Justin Bieber, Lady Gaga, the British boy band One Direction, and the Korean pop phenomenon Psy. Bieber swept the American Music Awards last month and One Direction had the No. 1 selling record album of the year. On Thursday, Bieber’s manager, Scooter Braun, tweeted that the Grammy voters “blew it” by snubbing the teen idol. But Simon Cowell, who put One Direction together and acts as their manager, simply snubbed back. “You know what’s more important [than a Grammy nomination]?” Cowell told MTV News. “Fans, record sales, I’ve always said that.”