Friday, September 20, 2019

HOBBIT‘S LENGTH MAY TRIM ITS EARNINGS

December 12, 2012 by · Leave a Comment 

Although box office forecasters are predicting that The Hobbit: An Unexpected Journey will have a huge opening at the box office this weekend, its nearly three-hour (174 minutes) length will result in theaters being able to show it fewer times than shorter films, thereby cutting into its potential revenue. But today’s (Wednesday) New York Post observes that it’s far from unique in that regard — that the holiday season is marked by a number of films that are nearly that long, including Cloud Atlas (2 hours, 51 minutes), Les Miserables (2 hours, 38 minutes) and Zero Dark Thirty (2 hours, 37 minutes). The Post commented: “Seemingly gone are the days when filmmakers were abiding by Alfred Hitchcock’s maxim, “The length of a film should be directly related to the endurance of the human bladder.'” In fact, the Post noted, some epic films of the past have run far longer. Gone with the Wind lasted 222 minutes and Lawrence of Arabia 216 minutes. (Both of those films featured intermissions). And back in 1934 a version of Les Miserables lasted nearly a miserable five hours.