Saturday, October 19, 2019

SECOND HOLLYWOOD FILM EARNS MORE IN CHINA THAN IN U.S.

December 17, 2012 by · Leave a Comment 

The growing importance of China to Hollywood was again demonstrated over the weekend as Ang Lee’s Life of Pi became the second film to perform more strongly at the Chinese box office than at domestic theaters. Since its release on Nov. 21, the picture has earned $84.3 million in China versus $69.6 million in the U.S. The only other film to perform better in China than the U.S. was the recent 3D reissue of Titanic, but most of that country was seeing the film for the first time, while the U.S. audience had already seen it in its 2D iteration. Both films were allowed to be imported under a new agreement aimed at boosting the number of 3D and IMAX films shown in China. However, Hollywood studios get to keep only 25 percent of Chinese box office revenue compared to 50 percent in most other foreign markets.