Thursday, October 22, 2020

SODASTREAM TO AIR ITS CONTROVERSIAL ADS DURING SUPER BOWL

December 4, 2012 by · Leave a Comment 

SodaStream, the company that had its commercials banned in the U.K. because, according to a British ad watchdog, it “denigrated” its competitors in the bottled-drinks market, plans to challenge those same competitors during next year’s Super Bowl. The New York Times reported today (Tuesday) that SodaStream USA is buying a commercial in the fourth quarter of the game that will follow ads by Coca-Cola and Pepsi-Cola. The commercial shows potential customers how they can save 2,000 bottles of soda a year by using the SodaStream system. CBS has said that it has sold 95 percent of its ad availabilities on the telecast at an average price of about $3.8 million for a 30-second spot.