Tuesday, September 2, 2014

VIEWERS CAN’T GET ENOUGH OF WONDERFUL LIFE

December 26, 2012 by · Leave a Comment 

NBC is certainly getting its money’s worth out of the old Christmas classic It’s a Wonderful Life. After dusting it off on December 2 and attracting 4.15 million viewers, it offered it up again on December 24 and drew 5.62 million viewers, up from 4.6 million a year ago and 4.9 million in 2010. Despite the seemingly low number of viewers, it was the top-rated telecast of Christmas Eve; competing shows averaged only around 3.5 million viewers.