Monday, July 22, 2019

WHICH COST MORE — TIMES SQUARE BILLBOARDS OR SUPER BOWL ADS?

December 28, 2012 by · Leave a Comment 

Following a report in Tuesday’s Wall Street Journal that billboards in New York’s Times Square can cost advertisers as much as $3.6 million a year, Advertising Age has chimed in by comparing those rates to those charged for a 30-second Super Bowl ad, largely thought to be the most expensive ad buys of all. AdAge said that the billboard rentals at One Times Square are not only the most expensive of any in the world, but they nearly equal the rates for the Super Bowl ads, which run around $3.7-3.8 million for the upcoming game. But while a Super Bowl ad is fleeting, an ad in Times Square is permanent and is seen not only multiple times by millions of people visiting the New York landmark each year but also by an estimated 22 million who watch ABC’s telecast from there on New Year’s Eve. AdAge noted that next week will mark the first time in 40 years that the annual ball drop will not be hosted by Dick Clark. He died in April.