Tuesday, October 19, 2021

MOST PEOPLE NOW WATCH TV AND ACCESS THE WEB SIMULTANEOUSLY

January 29, 2013 by · 1 Comment 

When it comes to watching television these days, multitasking is the name of the game. According to market researchers KPMG, 42 percent of consumers say they watch TV while at the same time accessing the Internet with a laptop or desktop personal computer. Another 17 percent watch TV while online via a smartphone or tablet. Overall, the study said, 22 percent of those watching TV are also using a social network at the same time. Those statistics appear to be a beacon for the next great wave of television sets — those that can offer conventional television and web access simultaneously, i.e., smart TVs. Said KPMG’s Paul Wissmann, “The introduction of smart TVs is an indication of how the digital transition is accelerating to coincide with the demand of today’s consumers to access anything, anywhere and at any time. The smart TV is beginning to reveal itself as the next disruptor.”