Monday, January 25, 2021

BOX OFFICE EXPECTED TO DIVE

March 1, 2013 by · Leave a Comment 

There’s a film that cost nearly $200 million to produce coming to your neighborhood theater this weekend, but Warner Bros., the studio that made it, has been doing relatively little to promote it, apparently resigned to the fact it has little chance to succeed. It’s called Jack the Giant Slayer, formerly titled Jack the Giant Killer, based on the “Jack and the Beanstalk” fairy tale, and it’s being slaughtered by critics. Box office forecasters predict it will probably earn less than $25 million this weekend. Also opening is the R-rated 21 and Over from the folks who brought you the two Hangover movies. It too has received mostly negative reviews and will probably earn around $10-15 million. That’s also what The Last Exorcism Part II is likely to collect. It was not shown to critics in advance. There’s also a fourth film, Phantom, opening this weekend, but it has received virtually no promotion, and although it is opening in more than 2,000 theaters, no one is expecting it even to land in the top ten.