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BREAKING DAWN VIDEO BREAKS BIG

March 5, 2013 by · Leave a Comment 

The Twilight Saga: Breaking Dawn — Part 2 debuted over the weekend with a whopping 3.85 million DVD and Blu-ray Discs sold, Lionsgate’s Summit Entertainment announced today (Tuesday). The weekend sales numbers — ordinarily home video releases are scheduled for Tuesdays — exceeded those of Breaking Dawn — Part 1, which debuted on Valentine’s Day weekend a year ago (a month after Lionsgate acquired Summit). “We’re particularly pleased that Breaking Dawn — Part 2 opened even stronger than Breaking Dawn — Part 1,” Lionsgate exec Ron Schwartz said in a statement. “Consumer demand for Breaking Dawn — Part 2 reflects strength in all segments of the home entertainment marketplace — packaged media, digital and on demand.”