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March 25, 2013 by · Leave a Comment 

The local multiplex turned out to be a livelier place than most pundits had prophesied for this weekend, as DreamWorks Animation’s The Croods opened at the high end of forecasts and Film District’s Olympus Has Fallen and Disney’s Oz the Great and Powerful each performed well above them. The Croods, which evokes memories of the classic animated TV series The Flintstones, debuted with an estimated $44.7 million, while Olympus Has Fallen, about a terrorist takeover of the White House, took in $30.5 million, about twice what tracking studies had predicted. The third week of Oz the Great and Powerful also proved to be far more powerful than anticipated as it brought in $22 million, to bring its worldwide total to $358 million. Even Admission, the Tina Fey-Paul Rudd rom-com that also opened this weekend, beat analysts’ predictions. Nevertheless, it still flopped with just $6.4 million, to finish fifth, behind the second week of the thriller The Call, starring Halle Berry, which took in $8.7 million. Despite opening the previous week in three theaters with an amazing $87,667 average — and despite the fact that this was the beginning of Spring Break in many areas of the country — the teen movie Spring Breakers, which had relied heavily on social media for marketing and promotion, wound up sixth with just $5 million.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo:
1. The Croods $44.70 million; 2. Olympus Has Fallen $30.50 million; 3. Oz The Great and Powerful $22.03 million; 4. The Call $8.70 million; 5. Admission $6.45 million; 6. Spring Breakers $5.00 million; 7. The Incredible Burt Wonderstone $4.28 million; 8. Jack the Giant Slayer $2.97 million; 9. Identity Thief $2.55 million; 10. Snitch $1.93 million.

Final Figures for the Top Five Films

1. The Croods $43,639,736
2. Olympus Has Fallen $30,373,794
3. Oz The Great and Powerful $21,568,957
4. The Call $8,900,935
5. Admission $6,154,984