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April 15, 2013 by · Leave a Comment 

Underscoring the old saw that there’s no such thing as bad publicity, an overrun of The Masters golf tournament on CBS, won by Austalia’s Adam Scott (Tiger Woods tied for fourth), drew 17.97 million viewers, according to Nielsen, including a healthy share of adult 18-49 (4.1 rating/13 share). The tournament also boosted ratings for everything else on CBS Sunday night, with CBS’s 60 Minutes following at 8:00 p.m. with 12.14 million viewers; The Amazing Race coming in at 9:00 p.m. with 9.56 million and The Good Wife at 10:00 p.m. with 9.97 million viewers. Friday’s coverage of The Masters on ESPN set records for the golf contest. With an average of 4.2 million viewers, the ESPN telecast was the highest-rated and most-viewed Friday coverage for the event, according to TVbythe It also produced the fourth-largest audience ever to watch golf on cable. Meanwhile, Advertising Age observed today (Monday) that golfers Phil Mickelson and Tiger Woods ranked second and third on Sports Illustrated‘s 2012 “Fortunate 50 list of the top-earning American athletes, Mickelson with $60.8 million and Woods with $56.4 million. (Boxer Floyd Maywether was No. 1 with $85 million.) Almost all of the golfers’ earnings came from ad deals, AdAge observed, commenting: “The popularity of Messrs. Mickelson and Woods on Madison Avenue shows why golf has been able to rebound from the economic recession.”